AMAG Technology Unveils New Strategic Direction, User Experience, Products

HAWTHORNE, Calif. — Access control and identity management provider AMAG Technology recently announced a new strategic direction that focuses on “an expanded view of the company’s product portfolio and improved customer experience for channel partners and end users.”

The strategy “has the full support” of security and facility services provider Allied Universal, AMAG Technology’s parent company, according to the company announcement.

“This isn’t just a shift in strategy; it’s a revolution in protection,” says David Sullivan, president of AMAG Technology, in the company announcement. “We’re making the necessary moves to reinvigorate relationships with our channel partners and end users through improved experiences and visibility into our product offerings.

“AMAG has been a pioneer in the access control industry for more than 50 years. While our business has transformed dramatically over the years, perceptions of the company haven’t kept pace. Our new strategy provides our organization and selling channel with advancements to achieve objectives and empower customer success,” he says.

The new strategic direction “reflects the company’s unwavering commitment to innovation, excellence, user experience and security,” according to the company announcement.

Inside AMAG Technology’s New Strategic Direction

  • Three new product offerings.
  • Technology Partner Portal showcases integrations with trusted technology partners, offering a destination to explore expanded capabilities of AMAG Technology’s Symmetry solutions.
  • Comprehensive revamp of Symmetry integrated solution to be released within 12 to 18 months with an innovative interface and expanded features.

Improved customer experience for channel partners and end users:

  • A refreshed visual identity and digital experience at AMAG.com.
  • New, comprehensive Resource Library provides curated collection of content and valuable repository for industry insights, best practices and in-depth product information.
  • Launch of AMAG Technology Financial Services providing channel partners a leasing alternative to offer their customers — an industry first.

“Our goal at AMAG is to provide our customers with an interactive ecosystem that is easy to navigate offering increased operational efficiency, to help operators quickly respond and even predict security events,” says Sullivan in the company announcement.

“We are strategically building a broader automated solution through business magnetism, attracting systems providers to support our solution portfolio which will provide customers a single pane of glass to operate within,” he says.

The company secures the globe’s most sensitive sites, including energy, higher education, medical, military, financial and data centers.

The post AMAG Technology Unveils New Strategic Direction, User Experience, Products appeared first on Security Sales & Integration.



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