Between Us Pros: The High Price of Sales at Any Cost
With society’s emphasis on social media, peer-to-peer communications and political correctness, the perception and reputation of your company and you can make or break the business more than ever before. Related: Between Us Pros: Getting Customers to Drink Your Kool-Aid Nowhere is this truer than in security, an industry predicated on trustworthiness, reliability and vigilance in practices, policies and protocols that safeguard customers’ lives, limbs and livelihoods. Especially within smaller, independent security companies, a single rogue individual — particularly, if they are left unchecked — can be a cancer internally among staff and, depending on the role, externally to clientele. This is especially true when the individual is part of the sales team. This can translate into disgruntled, disengaged or lost employees. Worse, it can result in improperly secured, dissatisfied or departed customers. Both scenarios can undermine a provider’s credibility and open the door to p...