Posts

Visibility in Volatility: Lead with Marketing in a Downturn

In times of economic uncertainty, it’s tempting for businesses — especially those in the B2B space — to tighten their belts and slash “nonessential” spending. Marketing often finds itself on the chopping block. However, history and data repeatedly show that cutting marketing is not a strategy for survival; it’s a shortcut to stagnation. As the managing director of a marketing agency that supports B2B brands in the security and technology sectors, I’ve seen firsthand what happens when, during a downturn, companies lean into strategic marketing. They not only weather the storm but also come out stronger, leaner and with a serious competitive edge. Visibility = Viability In industries like physical security, cybersecurity and life safety — industries in which trust and visibility are paramount — cutting back on marketing sends the wrong message. Prospective clients begin to wonder if you’re still stable…still innovating…still a leader. When you “go dark,” your competitors don’t. Your...

Pimloc Bolsters AI-Powered Screen Secure Redact Protections

SAN FRANCISCO–Pimloc, an AI video privacy and analytics company, has announced the launch of a new screen anonymization feature for its Secure Redact that enables automatic detection and redaction of digital displays such as monitors, smartphones, mobile data terminals (MDTs), tablets, and televisions in video footage. The company points out that screens are omnipresent in video content and often display personal and confidential data that was never intended to be recorded or shared.  This latest update to Secure Redact the company suggests, helps organizations to automatically safeguard sensitive information that may appear on screens captured in body-worn footage, CCTV recordings, and other video environments to eliminate the need for manual review or frame-by-frame editing. Pimloc asserts that no matter if it’s a phone screen held up in front of a bodycam, a mobile data terminal (MDT) inside a police vehicle, or a desktop monitor in an office environment, screen content can ...

Mercury Security Reveals Trends Transforming Access Control

AUSTIN, Texas – Access control hardware and open platform solutions provider Mercury Security has published its Trends in Access Controllers Report , based on a survey of more than 450 security professionals across North America and Europe. The findings “highlight the controller’s vital role in a physical access control system (PACS), where the device not only enforces access policies but also connects with readers to verify user credentials—ranging from ID badges to biometrics and mobile identities,” according to the company announcement. With 72% of respondents identifying the controller as a critical or important factor in PACS design, the report “underscores how the choice of controller platform has become a strategic decision for today’s security leaders.” Inside the Mercury Security Access Control Trends Report The key trends reshaping physical access controller design and selection include: Security-First Thinking: 90% of respondents say staying aligned with cybersecurit...

Overcoming Smart Lock Challenges in High-Rise Residential Buildings

Urban residential high-rise buildings are increasingly adopting smart technologies to enhance security, convenience and operational efficiency. Smart locks represent a critical component of this evolution, offering keyless entry, remote access management and seamless integration with building management systems. The market signals are clear: according to a survey conducted by the National Multifamily Housing Council (NMHC), 63% of renters express strong interest in smart access solutions, with 55% willing to pay premium rates for these features. For security integrators serving multi-family clients, this presents a significant opportunity. With 85% of new multifamily developments incorporating smart locks and 60% of existing properties planning upgrades, the momentum toward adoption is undeniable. The Unique Challenge of High-Rise Retrofitting Despite strong demand, security integrators often encounter substantial barriers when retrofitting high-rise residential buildings with sma...

Intelli-Tec Security Services Earns Praise for Flexibility and Versatility

A lot can change in the technology world in seven-plus years. That makes the challenge that Intelli-Tec Security Services took on — and passed with flying colors — to earn this year’s SAMMY (Sales & Marketing) Award for Integrated Installation of the Year all the more impressive. The company was actually first engaged on the project back in 2017. The project saw Intelli-Tec integrate access control, fire protection, intercom, video surveillance, environmental monitoring and intrusion detection into a unified, polished system in a multi-story residential project in Manhattan. The custom-designed door stations combined Openpath readers, PIN pads, biometric scanners and intercoms, all within sleek, individually tailored faceplates. The team also installed a discreet VESDA fire system, nearly invisible intrusion sensors and future-ready cabling. Intelli-Tec installers worked with the home’s AV provider to unify security and home automation into a single platform, exemplifying In...

Unified Command Center Wins Commercial Integrator BEST Award

IRVINE, Calif.—Allied Universal, a global security and facility services company, has announced that its Unified Command Center Solution has received a 2025  Commercial Integrator  BEST Award in the category of “Surveillance Storage/Management Solutions.” The West Coast company points out the awards are given in 37 categories and recognize products and services that can enhance commercial integrators’ businesses, including making them more profitable and sustainable. “It’s an honor to receive recognition for our Unified Command Center Solution. It demonstrates our leadership and dedication to innovation within the security sector,” says Steve Jones, global chairman and CEO of Allied Universal . “The award acknowledges our focus on delivering advanced security solutions that boost both operational efficiency and decision-making capabilities while maintaining optimal safety and security standards for clients.” Unified Command Center Platform Delivers Real-Time ...

RapidFire Safety & Security Acquires California-Based Tri-Xecutex

ST. LOUIS –  Fire, life safety and security industry-focused buy-and-build platform  RapidFire Safety & Security continued its acquisition frenzy by adding San Dimas, Calif.-based Tri-Xecutex Corp. ( Tri-X ). Tri-Xecutex, which is RapidFire’s 10th acquisition in California, “enhances RapidFire’s security offerings and significantly strengthens its footprint across southern California,” according to the joint announcement. Founded in 1988, Tri-Xecutex began as a telephone, sound, security and alarm installation business. In the last 37 years, Tri-X has grown into a full-service low voltage systems integrator serving greater Los Angeles, San Bernardino, Riverside and Ventura counties, offering a full-suite of security and fire alarm services. Tri-Xecutex is a fire alarm contractor, conducting installations and NFPA-compliant testing. Why RapidFire Acquired Tri-Xecutex Embracing modern technology and always reaching toward more advanced electronic applications, Tri-X of...